Boba can search the web for articles and news to help you answer your qualitative research questions. For example:

✨ How is the hotel industry using generative AI today?

✨ What are the key challenges facing retailers in 2023 and beyond?

✨ How are pharma companies using AI to accelerate drug discovery?

✨ What were the key takeaways from Nike's latests earnings call?

✨ How do people on Reddit feel about Lululemon's products?

Scenario building is a process of generating future-oriented stories by researching signals of change in business, culture, and technology. Scenarios are used to socialize learnings in a contextualized narrative, inspire divergent product thinking, conduct resilience/desirability testing, and/or inform strategic planning. For example, you can prompt Boba with:

✨ Hotel industry uses generative AI to transform the guest experience

✨ Pfizer accelerates drug discovery with the use of generative AI

✨ Show me the future of payments 10 years from now

✨ China becomes the next superpower (optimistic, sci-fi future)

Using the Playing to Win strategy framework, I can help you brainstorm "where to play" and "how to win" choices based on a strategic prompt and possible future scenarios. For example you can prompt me with:

✨ How might Nike use generative AI to transform its business model?

   ✨ SmartSneakers: Using Generative AI to Design Customized Sneakers

   ✨ AI-Driven Supply Chain Optimization

   ✨ Intelligent Marketing: Personalized Campaigns with AI

Based on a prompt and any future scenarios, Boba can generate potential strategies and key questions for you to consider, such as the ones above.

Boba can help you build storyboards for current or future state scenarios.

✨ Brainstorm story-driven POVs (points of view) and pitches

✨ Generate illustrated scenes to describe your customer journeys

✨ Customize the script if you want, and let me do the rest

✨ Customize the styles, illustrations and more

✨ Generate storyboards directly from generated scenarios